Waves Menu Group

Restaurant Advisors

We help restaurants make waves by guiding the behind-the-scenes side of restaurants — tech, strategy, and growth so that you can stay you focused on what matters most — great food & community building.

Whether it's a single location or a growing restaurant group, we can help eaters find you online, improve your ordering experience, and guide your restaurant to profitable, year over year growth.

Our Focus Areas

    • Delivery Marketplace Storefront Improvements

    • Online Discovery

    • Pricing Strategy

    • Channel Expansion

    • Photography

    • Brand Positioning

    • Competitive Landscape

    • Marketing

    • Business Plan + Strategy

    • Menu Optimization

    • Marketplace Improvements

    • POS and Vendor Support

    • Website Development

    • Takeout + Delivery Process

    • Fulfillment + Packaging

    • Labor Optimization

How We Can Help

Marketplaces, Search + Discovery

Rise to the top with competitive menu layout + descriptions. Help new eaters find you on Google, Yelp, and Opentable search.

Menu + Pricing Strategy

Grow your top line revenue with optimized menu structure, pricing strategy, merchandising and upselling opportunities.

Menu + Restaurant Photography

Great photos sell great food. Grab eater attention with online menus that standout and grab attention.

About us

We help restaurants like yours unlock their next stage of growth with improved online sales, drive profitability with key strategic decisions, and assist in marketing and customer retention with leveling up your marketing plan improve your restaurants visibility and experience online and on the food delivery marketplaces.

Founded in Hermosa Beach by Tommy Gordon, we have 15+ years of helping restaurants on many platforms including Toast, Square, Brink, Stripe, Aloha, and all delivery marketplaces including Doordash, Uber Eats, Grubhub, Ezcater, and Chownow.

We’ve worked hand-in-hand with a number of large and small brands including:

  • A 250+ location fast-casual restaurant chain

  • 36 different restaurants on Doordash, Uber, and Grubhub

  • Locally owned mom + pop restaurants

  • Food delivery startups

Tommy Gordon

Favorite foods: Italian cafe’s amd

Based in Hermosa Beach, CA