Waves Menu Group

Restaurant Advisors

We help restaurants make waves by guiding the behind-the-scenes side of restaurants — tech, strategy, and growth so that you can stay you focused on what matters most — great food & community building.

Whether it's a single location or a growing restaurant group, we can help eaters find you online, improve your ordering experience, and guide your restaurant to profitable, year over year growth.

A table with various dishes and hands serving a bowl of food. Visible items include a plate with hamburger, fries, and a fried egg, a dish with grilled bread and dipping sauce, a salad or pasta dish, two drinks, and utensils with napkins.

Our Focus Areas

    • Delivery Marketplace Storefront Improvements

    • Online Discovery

    • Pricing Strategy

    • Channel Expansion

    • Photography

    • Brand Positioning

    • Competitive Landscape

    • Marketing

    • Business Plan + Strategy

    • Menu Optimization

    • Marketplace Improvements

    • POS and Vendor Support

    • Website Development

    • Takeout + Delivery Process

    • Fulfillment + Packaging

    • Labor Optimization

How We Can Help

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Marketplaces, Search + Discovery

Rise to the top with competitive menu layout + descriptions. Help new eaters find you on Google, Yelp, and Opentable search.

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Menu + Pricing Strategy

Grow your top line revenue with optimized menu structure, pricing strategy, merchandising and upselling opportunities.

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Menu + Restaurant Photography

Great photos sell great food. Grab eater attention with online menus that standout and grab attention.

Recent Customer Outcomes

Conversion Rate

Led a complete restaurant app redesign driving a +11% positive order conversion.

Speed to order

Led design and user flow changes to decrease speed to place orders by 8%.

Systems Tooling

Developed new pricing and menu setup system that reduces the time for menu launches by 150%.

Average Order Value

Increased attachment rate of sides, beverages, and desserts by 12% through improved merchandising and upselling within the ordering flow.

Brand Storytelling

Improved the brand’s visual and copy identity through new photography, design, and copywriting.

Customer Retention

Led design and user flow changes to reduce customer churn and dropoff by 9%.

About Waves Menu Group

We help restaurants like yours ride the waves that come and go with the industry by unlocking the next stage of growth by focusing on:

  • Improving online conversion rates and sales across your website and the delivery marketplaces.

  • Driving profitability through key strategic menu and pricing decisions

  • Leveling up ,marketing and customer retention plans to drive repeat customers

Based in Hermosa Beach, California and founded by Tommy Gordon, we have 17 years of experience helping restaurants on many platforms including Toast, Square, Brink, Stripe, Aloha, and all delivery marketplaces including Doordash, Uber Eats, Grubhub, Ezcater, and Chownow.

We’ve worked hand-in-hand with a number of large and small brands including:

  • A 250+ location fast-casual restaurant chain

  • 30 different restaurants on Doordash, Uber, and Grubhub

  • Locally owned mom + pop restaurants

  • Food delivery startups

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Tommy Gordon

Interested?

Fill out the form

or

email us:

hello@wavesmenugroup.com